Search engine friendly web design
Goal-oriented web solutions
Ensuring that your website connects with your market is essential. The best looking website does not guarantee that users will be able to use or find your site, only that it is attractive. Equally important considerations are the usability and the visibility of the site.
In this instance, visibility refers to the ability of users to find your site having not previously been aware of you. This primarily happens through search engines, and in many ways is the online equivalent of 'location, location, location.' Getting good search engine positions is an excellent way of getting good 'passing trade' and improving branding.
Achieving good search engine traffic
Indicium's sister-site Oyster Web (link opens in a new window) describes the requirements for good search engine marketing. One of those requirements is to have a site that is compatible with search engine technology. Indicium always build applications that (unless circumstances dictate otherwise) are compatible with search engine technology.
Business-focused web solutions
Functional, purpose-built web applications
A website is usually more than just a brochure for your business or organisation. More often than not, a website serves to somehow engage with the online community. Even something as simple as including your email address on your website can be considered as one method of engaging the wider world.
Such engagement should be for the purposes of fulfilling specific business objectives. For example, asking people to sign up to a newsletter should be done for the purpose of engaging those users by email (or post) later on. Inviting enquiries through the site is a vehicle for providing leads. Therefore, such engagements are goal-based, and there should be a business case for each one.
Planning suitable web applications
At Indicium, we believe in meeting your business objectives. That is our primary rôle as web developers. We understand that your website is an organic entity that is the link between potential customers and your products or services. Providing the most effective way to convert 'potential' to 'real' is what we always strive to achieve.
INDICIUM WEB DESIGN
James Young House
Drumshoreland Road
Pumpherston
West Lothian
EH53 0LQ
UK
0871 900 8407
