Integrated marketing and development
Search engine friendly web development
At Indicium, unless it is appropriate not to - such as a privatre web application, for example, we only develop search engine friendly web code. We pride ourselves on the ability of the sites we produce to achieve good search engine positions.
Although its importance is overstated by some search engine marketeers, it is still very important to have code that meets the W3 defined standards, and code that is accessible based on the WAI guidelines. Both of these indicators are good benchmarks of the ability of search engines (as well as browsers and site-readers) to interpret your website properly.
But SEO is about more than your code
Having a search engine friendly website is only the start, however. It is important to have the right text content written in the right way. The famous adage that "Content is King" is the single most important concept in SEO.
Also, your site must be part of the larger Internet, with other websites linking to it, and your site linking out. Think of it as networking - the more you take part, the more traffic you'll get, and the better known you will become.
Working in conjunction with our sister-site, Oyster Web (link opens in a new window), Indicium can provide all these services as part of a larger, holistic SEO strategy.
Search engine marketing solutions
Defining business-led objectives
Successful websites implement a good mix of disciplines competently and cohesively. A well-designed, functional website is important, but equally, would be pointless should there be nobody visiting it. Three out of every four Internet users regularly find their way to new sites by way of search engines, and over 85% of Internet users use a search engine at some point each month. (src: Neilsen NetRatings)
Having good positions in search engines is therefore an important ingredient in order to generate quality traffic for your website. A combination of traffic from search engines, along with good design, and excellent usability, will create a winning website combination.
Achieving success in search engines
Being a successful website in search engine indices takes more than just registering your website address. Search engines need to parse and understand your website content, and match that to people's searches. Most search engines try to gauge an idea of how well respected your website is, thereby inferring some level of trust about your site.
Achieving good search results depends on getting this whole range of ingredients right.
INDICIUM WEB DESIGN
James Young House
Drumshoreland Road
Pumpherston
West Lothian
EH53 0LQ
UK
0871 900 8407
