Search Engine Optimisation (SEO) – Website Promotion

When your target audience is online, you must be found through search engines.

Poor search engine ranking means low traffic and poor sales - search engine optimisation improves your ranking, your traffic AND your sales.

Search engine optimisation (SEO) or promotion

...is a means by which a website can be marketed so that its search engine rankings improve for relevant keywords or key phrases.

Search engine optimisation is, in brief, a process by which the HTML and content of a site is optimised for both users and search engines. This in turn increases that site's ranking in search engines against its competitors which means more relevant visitors and increased subsequent sales.

Aesthetics are important for a site once you've got a visitor. However, unless your site is being found through search engines, its appearance is almost irrelevant. Many people feel that just registering their site address (domain) with the major search engines will ensure their pages get a number one position. This is simply not the case, unless the search engine registrations go hand in hand with a specific search optimisation campaign.

Automated search engine optimisation software does not work. The process of search engine optimisation cannot be automated, nor will it ever be. This may conflict sales information that you might have read elsewhere. However, in our experience such software promises much more than it will ever deliver.

Check how a search engine sees your site with our (currently) FREE search engine simulator.

Search Engine Optimisation Ranking

Search engine ranking refers to the performance of a chosen keyword or key phrase search within a specific search engine, e.g. keyword search - Web Design Scotland…searched in Yahoo.co.uk = No.1 result, this is a search engine page ranking or SEPR.

The overall performance of a web site can be determined by looking at the SEPRS of its chosen keywords/phrases across a number of major search properties. As search engine optimisation will improve these results, sites will see an increase in the number of visitors and subsequent sales.

Search engine optimisation (SEO) design issues

Although great to look at Web animations using JavaScript or Flash, for example, are practically hidden from search engine spiders and could greatly hamper the process of search engine optimisation. Content contained within framesets, JavaServer pages (jsp), Active Server pages (asp) and pages that enforce cookies to accept them can also effect search engine optimisation.

You could be amazed at how many web designers out there have little if any knowledge of search engine optimisation techniques and how the design process can affect promotion.

Site pages should be search engine friendly and content rich to enable them to be found easily by potential visitors searching for your targeted keywords or key phrases. A targeted search engine optimisation campaign will achieve this.

Most search engine users will only look at the first two or three results pages and approximately 85 percent of web users use directories and search engines to look for information and services, according to research published by Jupiter MediaMetrix.

This research shows us that the majority or Internet consumers use and accept search engine results. Without the visibility that search engine optimisation provides, sites will miss out on visits from the majority of their target audience.

Search engine optimisation is the most effective and cost efficient way of attaining high quality visitors and increasing site activity. Most people who are searching for a specific product or service have already decided to purchase or use the product or service. Targeted search engine optimisation brings the supplier and the customer together.

Search Engine Optimisation and Promotion

Google and Yahoo are the major players in the industry, with over 90% of the current search engine market share; however, the Internet can change very quickly! We pride ourselves on our ability to adapt to changes within the Internet and constantly keep up to date with the latest development. Our consultants have been doing so with great success for the last 5 years.

Indicium Web Design will provide you with honest advice for the best way to promote your web site and create a marketable online presence. We will do this by providing a cost effective search engine optimisation and promotion campaign for your business or service.

Contact us for a search engine optimisation consultation today.